Target Audience

Before making a short film I need to think about my target audience as they are who I am making this for, without them there wouldn't be any point in creating this film if it wasn't going to be viewed by the public in some way.
Different short films are made for different people depending on the genre. For example, horror would appeal more to a younger audience of 18 onwards, but teen short films would attract people from the age of 14 onwards.
My idea involves creativity but also death. I wish to use the style of Hitchcock for my deaths so it doesn't get over complicated with blood as it can sometimes look unprofessional but also these deaths are theoretical, the villains of this short film are technically the embodiment of this girls imagination, and so blood wont need to be used as the whole death of each character isn't real. Because of this I should hopefully be able to reach the younger part of my target audience, where as the higher members of my target audience will hopefully have a more deeper understanding on why this girl is doing what she does throughout the film.
I hope to reach a large target audience, but to keep it simple I will start with my target audience to be 14-20 year olds. Although this audience has dramatic changes in age and preferences, I feel my short film will fit nicely in this group due to the fact I'm 17 and when making it I will probably automatically fit into this category.

 

Also, due to the art related side to this short film it should automatically attract artists or people who are creative or do creative things. The genre will also help towards this due to the fact it's a fantasy adventure short film and the fantasy aspect is what should attract a creative audience. The reason why I chose these genres of film in the first place was because I believe there is a gap in the market for something like this and hopefully this too will attract a larger audience. Zombie and horror films, I feel, are over produced and can be difficult to produce something unique in these genres of film, and so this is why I have stuck to this idea and will keep adding to the first original idea to keep it interesting but at the same time easy to follow to keep my target audience interested.

The socio-economic group I hope to aim my short film at are the ABC1 category but also a little towards the C2DE. ABC1 tend to be more knowledgeable, but also have more money to buy films and explore different genres. Knowing this, this socio-economic group should therefore watch more obscure and less known Indie films but also short films. Aiming my short film at this group would boost views and coverage, and therefore spread advertisement of my film through word of mouth and social websites. I also need to take this into account when creating a film poster as this will be the main advertisement to get knowledge of this film out there.