Movie genres establish the type of film. But to decide which genre the movie falls under it has to be judged by different factors of the film. Take comedy for example, if there are not any jokes in the film and is actually quite depressing, then obviously the film needs to be classed under a different genre. But it isn't just the film content that has to be tested, it's also the actors. Some actors are renown for a certain acting style. Jim Carrey is one of these actors and his most famous films have all been comedies. So if a member of the target audience sees Jim Carrey in a new film, they can almost automatically assume that this film will be a Comedy.
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