The research methods that I intend use are Primary, Secondary, Quantitative and Qualitative research. This is because Primary research is a great way to personally find information about films and what people like the best in these films. I can do this by using questionnaires and surveys, but also by using Internet forums to get a wide audience feedback. By using an Internet forum, this can improve my information intake greatly as I won't only get a variety of people but also from a variety of places across the UK, or from around the world if I do not limit the forum.
Secondary research will be good to get information about short films that I cannot get from Primary research, such as reviews. For this I could use magazines or IMDB. The Internet Movie Data Base is filled with almost every movie made with reviews and star ratings on these films. I can look for certain genres of films to see which have the highest ratings, best reviews and then analyse film posters to produce one of my own and make it have an overall professional look.
Quantitative research helps to identify patterns and trends, e.g more men than women watch RomCom films than men. These patterns can help establish a target market and what to put more of in a magazine to make it more appealing to that area of the audience. Also, Quantitative research helps identify more about the numbers and specifies what ages buy films.
Qualitative research is very similar to Primary research in the sense that it gets people's opinions straight from them, like a survey. But with Qualitative research it gains opinions and ideas about a films. This can be done through Primary research or through Secondary research.
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